Is “courtesy pay” really a courtesy? As long as I have been in credit unions, conventional wisdom has said there are only two reasons to charge a fee: to cover the cost of the service, and to change the negative behavior of the member.
For full disclosure, I will state that at Main Street Financial Federal Credit Union, we do offer a courtesy pay product and have for more than five years. Over this five-year period, we have seen increasing use of it and, of course, a corresponding increase in income. But we've also seen an increase in the amount of negative share draft accounts charged off. The arguments supporting courtesy pay are that members' usage shows their need for this product and that the loss of income, if restricted, would be detrimental to the safety and soundness of the credit unions offering it.
But both of these arguments contradict the two primary reasons for charging a fee (cover costs and change behavior). The income generated is far in excess of the cost of providing share drafts, and rather than an incentive to stop bad behavior, we are encouraging members to write checks or use debit cards when no funds are available.
Main Street Financial FCU became intoxicated by courtesy pay, and we became addicted to the power of the extra income. But in seeing what this has done to our membership, we have started to tighten the reins on the service. We have increased the qualifying monthly deposit needed and lowered the corresponding overdraft limits. Coming out of the Great Recession, we need to help our members better manage their hard-earned dollars. That is what thrift stands for, and courtesy pay is not thrift. Our goal is that both Main Street Financial FCU and our membership will be able to break the addictive powers of courtesy pay. It may take years or an act of Congress, but we will get there.
In hindsight, teaching members to balance their share draft accounts and giving them free check registers would have been the right-and courteous-thing to do.
Cary J Anderson
President/CEO
Main Street Financial FCU
Baton Rouge, La.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.