Search
 

Miss. CU Deploys Tech to ID Members in Need

Data mining tools in First Neshoba Federal Credit Union's new core processing system has helped it quickly identify members in need, the Mississippi credit union said.

Data mining tools in First Neshoba Federal Credit Union’s new core processing system has helped it quickly identify members in need, the Mississippi credit union said. The CU*BASE core processing platform from CU*South includes member-relationship tools that have identified members who lost employment at casinos in the Philadelphia, Miss., area, enabling the $12.9 million CU to reach out and help. That includes short-term loans to help with basics such as utility payments. “You can’t always just lend by the numbers. These are people you know and trust, and you have faith that they will repay that trust when they are able,” said Jason Martin, the 5,000-member credit union’s CEO. First Neshoba had been using a system from Gulf Data Services, according to its NCUA 5300 Call Report. The new platform was installed by CU*South, a Mobile, Ala., CUSO that is part of the CU*Answers network based in Grand Rapids, Mich. “We did some analysis of the credit union’s memberships using the tools built into CU*BASE, and helped them identify over 1,000 members who fit a common profile,” said CU*South CEO Leo Vaulin. “When the jobs disappeared, their accounts became inactive. These people are still members of the community, and we’re working with First Neshoba to develop programs that would bring them back into the credit union,” Vaulin said.

Texas League to Blog On Overdraft Protection

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Peter Westerman

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2024 ALM Global, LLC. All Rights Reserved.