Addison Avenue Federal Credit Union wants to help consumers kick their big bank habit.
The credit union is offering a 'bank intervention' designed to steer consumers away from big banks and into an alternative for their banking needs-credit unions.
As part of the campaign, with the tagline 'friends don't let friends use big banks', Addison Avenue FCU has launched an online interactive 'Intervention Center' at www.bankintervention.com that offers 'cures' for bank dependency.
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Site visitors can find everything from 'bank intervention' videos and quizzes, to help consumers determine if an intervention is needed, to reasons why credit unions are better than any bank.
In addition, the credit union has launched a weekly Twitter contest for consumers' big bank horror stories. Weekly winners will be awarded with a $250 savings account.
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