First Neshoba Federal Credit Union in Philadelphia, Miss., is now running on a new core processing platform it said has helped it quickly reach out to members in need.
The CU*BASE core processing platform from CU*South includes member-relationship tools that helped the 5,000-member credit union identify members whose accounts had become inactive because they lost employment at area casinos.
They were then offered such help as short-term loans for basics such as utility payments.
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"You can't always just lend by the numbers. These are people you know and trust, and you have faith that they will repay that trust when they are able," said Jason Martin, the $12.9 million credit union's CEO.
First Neshoba (www.fnfcu.org) had been using a system from Gulf Data Services, according to its NCUA 5300 Call Report.
The new CU*BASE platform was installed by CU*South, a Mobile, Ala., CUSO that is part of the CU*Answers network based in Grand Rapids, Mich.
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