I've been writing this column every month for the past year now and wanted to use this month as a chance to recap some of the Gen Y topics I think are the most important. I've put together a list of key things your credit union should be doing right now.

Student lending is an area that is only going to increase in need and importance. You have a four-year time period to build a relationship with the member so you're the first choice that comes to mind when it comes time for a car loan or a mortgage.

If you want to gain younger members, you also have to consider hiring younger employees. Recent graduates need jobs now, and the competitive playing field has leveled. Top students are left with few job options; snatch them up while they're still out there.

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