Credit Union Student Choice has announced a new marketing partnership with Overture Technologies. The partnership will connect students looking for ways to cover the cost of college to credit unions offering student loans through Overture's Student Loan Marketplace.

The marketplace allows students to sort and compare private student loans side-by-side with detailed rates and terms based on their credit information. Students are matched with products from lenders through a system that simplifies the complex private student loan process.

"Credit unions have historically been an untapped resource in the student lending field, and given the contraction in this space, have a tremendous opportunity to bridge the gap," said Jon Jeffreys, president of Student Choice. "As not-for-profit cooperatives, credit unions not only have financial strength but also a longstanding 'people helping people' philosophy that allows them to deliver fair-value private student loans to students and families at a time of critical need. We're pleased to make our credit union partners aware of Student Loan Marketplace, as it provides an innovative vehicle through which they can market these affordable loan products to students."