NATIONAL HARBOR, Md. — Because of the strong trust they engender, credit unions are in a strong position to generate more use of their existing credit cards or enter the market for the first time.
That's the advice that CMC Vice President Dean Happe gave attendees at NAFCU's 42nd Annual Conference and Exhibition.
Happe, whose company helps credit unions manage card programs, gave five suggestions for entering the market or strengthening a credit union's presence in the market: Design the product, build a business case, devise or evaluate your service strategy, develop strong portfolio management strategy and develop an approach for marketing the product.
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