Desert Schools Federal Credit Union is offering members some much needed hope.

The latest awareness campaign focuses on addressing consumers' real concerns ranging from 'how do we make the most of our money,' and 'are we ready for a baby' to 'it's my business; it has to succeed.' Designed as a true-to-life campaign, the approach focuses on positively reinforcing Desert Schools FCU's commitment to providing solutions with the simple answer that 'we're here for you.'

Targeting various financial stages of life, the ads will run on television, radio, print, online and outdoor digital advertising.

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Marketing