The well-tested "trust" theme, so common in the marketing lexicon of credit unions pushing loan and member growth, gains some prominence this month as part of a major CUNA retooling of its product and service promotion.

The result is a strategy remake complete with new brochures and ads touting CUNA's product/service menu.

The new campaign set to debut at CUNA's annual America's Credit Union Conference & Expo. June 21-24 in Boston highlights a newly developed "I Trust CUNA" theme aimed at enticing greater CU participation and purchases.

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Marketing