Three little words-'Yes You Can' have sparked controversy.

CommunityONE Bank has filed a lawsuit against Truliant Federal Credit Union over trademark infringement. At issue is the credit union's billboard that says 'Yes You Can Join Truliant' and directs consumers to its microsite trudifferences.org where they can learn more about the credit union difference.

According to the suit, CommunityONE Bank claims that the credit union has infringed on its trademark 'Yes You Can' slogan resulting in consumer confusion.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.