A series of marketing and communications efforts are being planned by Space Coast Credit Union to refuel Eastern Financial Florida Credit Union's slowed loan production.

Space Coast spokeswoman Meredith Gibson said the $1.6 billion Eastern Financial's loan activity has slowed considerably since the Miramar, Fla.-based credit union was placed in conservatorship on April 24.

Eastern Financial suffered millions of dollars in real estate and other loan losses in 2008. Gibson said marketing plans will include the message to members and the communities that Eastern Financial serves that "we are making loans, and making them at competitive rates." The credit union has a strong selection of mortgage products, and is also ready to get back to serving members' needs for vehicle loans, which will be available through direct application to Eastern Financial, she added. The indirect lending program has not yet been re-established, Gibson said.