Credit union interest in social networking, particularly in college towns, picked up steam this week with the $1.6 billion Michigan State University of East Lansing, one of the nation's more active participants, signing up with YouTube as the CU now operates with a newly combined e-commerce and marketing division.
Meanwhile, the president/CEO of the $450 million Notre Dame FCU said his South Bend, Ind. CU is "ready to start an active social network program this year since it is obvious we have to take advantage of this new medium" and that comes even at a school "where you might think we're pretty conservative."
It is vital, said Leo Ditchcreek of Notre Dame, that CUs like his keep in step with social media phenomena so attractive to youthful generations, "and we have to do this even as we withstand those very disheartening and unfortunate losses from the corporate situation."
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