Jeff Peabody has been hired as the new president of KeyPoint Financial Services Inc. and as vice president of marketing, business development and e-services at KeyPoint Credit Union.

Peabody brings more than 35 years of experience to the Santa Clara, Calif.-based CU. He most recently served as vice president of marketing and business development for $353 million CommonWealth Central Credit Union in San Jose, Calif.

The $800 million KeyPoint CU serves more than 80,000 members.

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