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Membership Gains May Hinge on NCUSIF Assessment Impact

A potentially less aggressive stance with deposit pricing and meeting asset growth targets as a result of the net worth ratio impact of NCUSIF assessments could affect membership growth, according to CUNA Mutual Group's latest Trends Report.

By Michelle A. Samaad | Updated on April 14, 2009

A potentially less aggressive stance with deposit pricing and meeting asset growth targets as a result of the net worth ratio impact of NCUSIF assessments could affect membership growth, according to CUNA Mutual Group’s latest Trends Report.

Membership gains are traditionally seen in the early part of the year as newly-funded marketing budgets help to sign up additional select employer groups and attract new members, the report noted. Through the first two months of 2009, CUs added 627,000 members with an estimated 91.4 million members at the end of February. CUNA Mutual indicated that it is more than halfway to meeting its early 2009 forecast of 1.1 million new members in 2009.

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