The $355 million SAC Federal Credit Union in Nebraska said this week it is already getting positive feedback on a new logo and rebranding campaign, its first in 20 years, to convey a softer military tone while emphasizing CU vs bank awareness.

“You can say based on our surveys, we’ve taken a middle ground among military oriented credit unions in sticking to our name but working to alter perceptions that you don’t have to be a member of the military to join,” explained Gail DeBoer, president/CEO.

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