According to a study of 4,000 Americans who manage their own portfolios, many are allocating more of their investments to exchange-traded funds.

While equal proportions of self-directed and advised investors use ETFs, self-directed investors allocate 20% more of their portfolio to ETFs, according to a study from Cogent Research LLC, which recently collected data on brand awareness, product usage, provider loyalty, and customer experience across major ETF providers.

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