Summit Asks Members to Pay Forward

A bad economy is a great time to remind consumers how rewarding it can be to give-even if it’s only $10.On March 25, Summit Credit Union will kick off the Pay It Forward program, where locals will be given $10 with just one request: to help someone else with it.“This initiative empowers members and nonmembers to do more by having an impact on someone else’s well being. People helping people-it’s the credit union philosophy,” said Summit CU Senior Vice President Marketing Rebecca Gerothanas. “In this challenging time, we’re happy to be able to help in some small way, and tap into the generosity of Summit’s membership and the community.”Pay It Forward events will be held at Summit CU’s 20 branch locations and plans are underway to videotape some 100 consumers describing what they will do to help someone else with their $10. Participants will then be able to share their videos, which will be posted on Summit’s Web site (www.summitcreditunion.com) with the community, who will be able to rate their favorite video response over a select period of time. The respondent with the highest rating will receive $500 and Summit will donate $500 to the winner’s United Way charity of choice.–[email protected]

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