Trying a new marketing theme a 50+ member consortium of Washington State credit unions have launched a statewide TV/newspaper/online campaign under the title, "membership means something."
A special element of the campaign, which continues through the end of the month and is being led by Washington State Employees CU of Olympia, is the 15 and 60 second commercials that hit on feel-good family images
"The campaign offers interludes of peace amid financial chaos, including a series of 'Financial Chaos-Free Moments,' all with a simple yet profound sentiment that gets right to the heart of what credit unions are genuinely all about," explained Bill Grant, president and founder of a Seattle agency, Big Bang Electrical, who produced the ads.
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