WEST CHESTER, Pa. – Five new clients have been signed on by CorePROFIT Solutions Inc. and two more have renewed their agreements, the company said.

CorePROFIT provides hosted behavior-based costing and profitability solutions designed to help financial institutions simplify "the process of defining, developing, reporting and analyzing all facets of member-level profitability, efficiencies and improve net income," said the company's chief operating officer, Larry Tankeloff.

The new clients are $5 billion American Airlines Federal Credit Union of Fort Worth, Texas, $1.8 billion Affinity FCU of Basking Ridge, N.J., $698 million FirstMark CU of San Antonio, Texas, and a pair of banks, $5.5 billion Central Pacific Bank of Honolulu and $2 billion Univest Bank of Souderton, Pa.

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