NEW YORK — From selecting a financial adviser to applying for a credit card, most consumers would be more interested if "jargon-free, plain-English" explanations were offered.
According to a survey of 1,214 American homeowners and investors conducted by branding firm Siegel+Gale between Dec.29, 2008 and Jan. 5, 84% said they are more likely to trust a company that uses jargon-free, plain English in communications.
Three-quarters of survey respondents (75%) said that complexity and lack of understanding have played a significant role in the current financial crisis. Sixty-three percent felt that "banks, mortgage lenders and Wall Street intentionally make things complicated to hide risks or to keep people in the dark."
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