RANCHO CUCAMONGA, Calif. — CO-OP Financial Services is offering a new tool that will help credit unions uncover individual card information.
The CUSO is calling the new tool "CO-OP Revelation" and announced that it will let credit unions view, analyze and manager card usage information in a simple, user-friendly format. The information can be shown based on merchant type, network and whether the transaction was validated by the cardholder's signature, personal identification number or at an ATM.
"Through CO-OP Revelation, credit unions can have access to comprehensive card usage data in-house, giving them the power to create revenue generating programs that will help keep them competitive," said Stan Hollen, President/CEO of CO-OP Financial Services.
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"CO-OP Revelation also provides win-win situations between credit unions and merchants. Knowing which merchants are popular with members will allow credit unions to be more creative with rewards and incentives programs."
CO-OP Financial Services licensed Saylent Technologies' Y-DebitTM card portfolio optimization solution as the platform for CO-OP Revelation.
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