GRAND RAPIDS, Mich. — AAC Credit Union's video on the differences between credit union members and bank customers was so convincing that it won the CU*Answers "Lights, Camera, Action" contest.
The $49 million credit union submitted a video entitled "The Owners Are Coming," a skit highlighting how members stand apart from customers. The video is customizable and credit unions can brand the video for use in their respective markets, according to Velvet Fuller with AAC CU.
CU*Answers produced two other videos: "The Power of the Network," which features a "legion of world bankers" considering the power of credit union networks as a business strategy, and "Technology," which pokes fun at the many transaction channels available to financial services customers, the CUSO said.
"Video is a way of reaching members in closed environments like lobbies on flat panels, Web sites, and even distributed channels like movie theaters," said Randy Karnes, CEO of CU*Answers, a processing systems CUSO. "Video is also the channel of future generations, and having the talent to reach out this way is more important than television advertising ever was."
The videos may be viewed at www.cuanswers.com or on YouTube at www.youtube.com.
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
