EAST

First New York Federal Credit Union, Schenectady, N.Y., has hired Mario Alaia as accounting manager. Alaia most recently worked for Key Bank as an assistant branch manager since 2005.

Digital Federal Credit Union, Marlborough, Mass., announced the hiring of John P. LaHair as public relations manager. As public relations manager LaHair will implement and execute public relations initiatives and will manager the credit unions program of corporate giving and community relations. LaHair was previously director of marketing for the DCU Center for the past ten years. In that position he was responsible for all marketing and public relations efforts for the entertainment, sports and convention complex.

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