RICHARDSON, Texas — As it continues to add new services to its fold, $2 billion Texans Credit Union said its survival hinges on expanding beyond what it describes as the "margin-shrinking retail banking product set."

Credit unions, banks and other industries are among the target audiences for Innovative Support Solutions, a new risk management, fraud protection, operations and consulting services CUSO launched by the credit union. Over the past few years, Texans grew its investment services division with the acquisition of OBS Financial Services, a registered investment advisory and asset management firm that serves banks and bought Heartland Marketing Group, which is now a wholesale division of Texans Insurance Group. The credit union recently said it would not originate any new commercial loans through its Texans Commercial Capital CUSO.

Meanwhile, Texans "has expanded its product portfolio beyond the margin-shrinking retail banking product set" over the past few years into business lines that produce wider margins than the traditional retail banking business, said Matt Davis, executive vice president and chief marketing officer at Texans.