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Hanley: Focus on Maintaining Members Is the Way to Grow

NEW YORK -- Membership growth has become a popular topic in the credit union industry as credit unions look for new ways to expand and grow.

By Lindsey Siegriest | Updated on July 08, 2008

NEW YORK — Membership growth has become a popular topic in the credit union industry as credit unions look for new ways to expand and grow.

Rudy Hanley, president/CEO of SchoolsFirst Credit Union, formerly Orange County Teachers Federal Credit Union, presented to CUNA’s America’s Credit Union Conference and Expo attendees on successful growth strategies in the industry.

“Membership growth has not done so well over the years,” Hanley said. “But you can have a lot of members with a small asset base and not be successful.”

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