NEW YORK — When CUNA members attend a game at Yankee Stadium during the group's annual conference here, they'll be watching a team whose values and traditions are polar opposites to those of credit unions.

Throughout their history, the Yankees have been baseball's quintessential overdogs. By contrast, a few years ago CUNA ran a successful advertising campaign that featured "the little guy."

Is it purely coincidental that the year credit unions came into existence in the United States–1908–is the last time that those perennial underdogs–the Chicago Cubs–won the World Series?

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