The world of search engines is fast-paced and ever-changing. Google, Yahoo!, MSN and numerous other engines are the gateways to the Web's valuable content. As they continue to evolve, it's important to keep their latest developments in sight. Why? Because your Web site's visibility in search engines makes a significant impact on how many visits it will receive. So, what can you do to promote your Web site? Optimize.
Here are some tips to help boost your Web site's chances of being discovered.
Do your research. Determine the keywords and phrases that your target audiences will search for to find you. This is the cornerstone of a successful search engine marketing program, and your strategy has to be reassessed frequently. First, think of that target audience. What terms would they use to conduct a search for your organization and others like it? Use popularity, offerings and search behavior to narrow the list. Launch the program, track conversions, optimize the program according to the results you're seeing and repeat.
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