I typically take a glass-half-full, look-on-the-bright-side attitude. Even when situations stink–like putting together two large magazines two weeks in a row–I try not to get overwhelmed and just know it will get done.

It may be this Pollyanna disposition that has me curious why everyone is so nervous about the current economic climate. Sure, the squeeze isn't very comfortable, but I think the key thing for credit unions right now, and others as well, is stick to their roots. Do what you know and don't go crazy chasing numbers that are unrealistic in the current economic environment. Case in point: Norlarco Credit Union. And look where that got them.

Certainly money makes the world go round, and you only have so much to spend. Credit unions have a fiduciary duty to their members as serious, if not more serious, than that of for-profit entities to their stakeholders. However, choosing the correct sacrifices can be tricky. It wouldn't make sense, for example, for Credit Union Times to stop running ads to save on paper costs.