BEAVERTON, Ore. — Troy Stang, vice president of marketing at the $1.8 billion Arizona Federal Credit Union in Phoenix, will become president/CEO of the Credit Union Association of Oregon on July 1.
"Troy is a proven executive with an exceptional blend of strategic, analytical, business and leadership skills," said Shirley Cate, the Oregon Association chair, who also is president/CEO of Providence Health System FCU, Portland.
Cate said Stang's hiring climaxes a six-month search to replace Gene Poitras, who retired last November after 33 years with the Oregon league, the last 15 as president.
Stang, who in 2004 nearly won the NCUA director's seat held now by Vice Chairman Rodney Hood, has long been considered well connected in GOP circles. He previously served in the Treasury Department's Office of Domestic Finance as director of public and legislative affairs.
For years he was vice president of staff and public relations at the Texas Credit Union League, where among other achievements he helped develop Hispanic outreach initiatives for CUs.
A Oregon Association press release noted that Stang has a breath of experience "on the national level in political and operational guidance," and his Treasury background will provide the league input in such areas as CUSO development, marketing and business programming.
Stang told Credit Union Times the Oregon league sought him out as the result of a recruitment search by HRValue Group, the Detroit-based based firm operated by a league group led by the Michigan Credit Union League.
"I am delighted and honored that the Oregon association has put their trust in me to serve an industry that has been the cornerstone of my life for 18 years," said Stang, who began his CU career in the Twin Cities, holding marketing and community development jobs. He started with Central Minnesota FCU in Melrose and was also a staffer at Hiway FCU in St. Paul.
Asked for comment on the changing nature of league operations with shrinking membership and regionalization, Stang said that economic factors and the consolidation trends remain an issue for league management and the "entire credit union landscape."
Still the league structure "remains vital to our growth and survival," said Stang stressing the need for unity. "Leagues always need to recognize their worth is solely dependent on whether they deliver value to the membership," he said. "This is something we can never lose sight of."
At Arizona FCU, which he joined in 2006, Stang has overseen the CU's marketing and brand efforts and has helped direct membership and market growth, research, business development and sales as well as heading up public and government affairs and community service.
Joining a state league as CEO would fulfill a personal goal, he said, adding "that was the most fun I've had" citing his Texas experience.
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