CHILLIWACK, BC –Those famous Canadian stick figures on YouTube are crossing the border.
Currency Marketing, the agency behind Common Wealth Credit Union's award winning Young & Free marketing campaign, announced it will offer the program to other credit unions in Canada and the U.S., but will only license one institution per state and province.
The Generation Y geared campaign uses a microsite, social media and traditional marketing centered around a spokesperson search and product launch. The Gen Y aged spokesperson creates YouTube videos, posts daily blog entries and attends youth events to connect the credit union with young new members.
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"Young & Free has the potential to become the 'Intel Inside' of the credit union movement–a supporting brand that increases the value of your credit union's brand," said Tim McAlpine, Currency's president and chief strategist.
The $1.6 billion Common Wealth introduced its Young & Free checking product in an attempt to attract Generation Y members in its home province of Alberta. Currency's campaign took top honors in four categories at the MAC Awards, and three first-place CUES Golden Mirror awards.
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