FEDERAL WAY, Wash. — The industry's national promotion of the BizKid$ financial literacy shown on public TV, now carried on 311 participating stations, won another boost Monday with mention of the series in USA Today.

“That's extra nice publicity and that comes as we now have 90% saturation of all 343 PBS stations, well past our original 60% estimate for this time,” said RoxAnne Kruger, who serves as national BizKid$ project coordinator for the National Credit Union Foundation, a principal backer.

The Today article did not mention a CU connection but directed readers to check local PBS stations to check out this “fast-paced 'eductainment' series that teaches kids about business and personal finance.”

Kruger, who also is senior vice president of the Washington Credit Union League, said CU branding in local markets continues strong with the show being telecast in 14 of the top 15 markets with Dallas the lone exception for the moment.

“Last month we added Hawaii,” said Kruger noting also that in response to requests from CUs and viewers for teacher curricula, BizKid$ is now selling a DVD set of disks covering the 26 episodes for $50 a box.