MADISON, Wis.-- For the first time, U.S. and Canadian credit union and cooperative officials have teamed up to select the "It Belongs to Me" tagline of International Credit Union Day on October 16 and Co-op Week Oct. 12-18.

Demonstrating true cooperation, this year's theme for ICU Day and Co-op Week was chosen by WOCCU and a U.S./Canadian committee on behalf of credit unions and cooperatives worldwide.

This is the first year that Canadian cooperatives have aligned their Co-op Week theme and artwork with the international theme used by WOCCU and the rest of its members worldwide.

Laquita Normore, marketing and communications manager for Eagle River Credit Union in L'Anse au Loup, Newfoundland, Canada, submitted the winning theme "It Belongs to Me," which represents ownership while also suggesting a sense of loyalty and personal pride.

Promotional materials and products for both ICU Day and Co-op Week will be available on WOCCU's Web site at www.woccu.org/icuday.