HONOLULU -- Nearly two months after Aloha Airlines closed shop, Aloha Airlines Federal Credit Union is in the early stages of revamping its image and brand after a 52-year affiliation with the carrier.
Roughly 1,000 members of the credit union's 4,595 member base were impacted by the airline's bankruptcy filing and subsequent shutdown on March 31. Most have requested loan deferments to help ease the transition, said Doug Mashino, spokesperson for the $31 million credit union. A few have moved to China, where there is a demand for aviation professionals. Others are searching for health care plans having lost coverage following Aloha Airlines' demise.
Discussions have already started about Aloha Airlines FCU's new brand and more concrete plans are expected in a month or so.
"We still have plans to change our name but we just haven't formulated what it will be, Mashino said. "We're still in the process of figuring out the market we're planning to serve."
Meanwhile, the community has rallied around Aloha Airlines' displaced workers. The city of Honolulu recently put together a block party to raise money for former employees, Mashino said. Dave & Buster's, a restaurant and entertainment venue, also hosted a family fun night and fund raiser.
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