Credit unions are working harder and harder these days to grow. Every week it seems we have articles on credit unions net interest margins tightening, overall membership growth declining, mergers, or success stories regarding credit union growth. To be successful, growth must be viewed as a multi-faceted concept.
Bolstering the depth and breadth of membership is a key piece. Credit unions must embrace all segments of their membership.
Gen Y is important because they are the future of credit unions; much of what this generation does will guide credit unions going forward in their product mix, marketing, and delivery among other things. This group is important to snatch up not only for membership but also for future employees and leadership, both professional and volunteer.
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