SAN ANTONIO — SWBC will soon be known as the financial services company formerly known as Southwest Business Corp.

SWBC launched a local awareness campaign to create buzz in its local market and better position itself to expand its menu of services nationally, said its Vice President of Marketing Julie Ring. The campaign will include simplifying the company's name and introducing a new slogan. Direct and to the point, the slogan is "We do that too."

For years, SWBC has struggled with name recognition in the San Antonio area. Instead of being called Southwest Business Corp., the company has decided to use the acronym SWBC. "We received feedback that the name Southwest Business Corp. limits the company to a regional area," said Chairman Charlie Amato. "SWBC actually does business in all 50 states." Amato also said using Southwest Business Corp. also gave people the perception the company only did business with businesses.

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