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Right Adviser, Staff Incentives, Service Help Revive Sound CU's Investment Program

TACOMA, Wash. -- Throughout the 1990s, Sound Credit Union's investment program languished as it tried to find its fit with members and employees who weren't totally convinced about promoting products and services that they felt weren't in the best interests of the membership.

By Michelle A. Samaad | Updated on May 13, 2008

TACOMA, Wash. — Throughout the 1990s, Sound Credit Union’s investment program languished as it tried to find its fit with members and employees who weren’t totally convinced about promoting products and services that they felt weren’t in the best interests of the membership.

That’s how Denise Reagan surmised it. Reagan, executive vice president/chief operating officer, who has been at the $375 million CU for 25 years, has witnessed the highs and lows. And, it wasn’t due to a deficiency of effort from Sound to build the investment program.

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