LEVIS, Quebec — A shared branching network started in 1967. A credit union with one single CUSO providing all the services and products members need. Banks trying their hardest to mimic the cooperative model but missing the mark.
These are just a few of the characteristics of the Desjardins Group (www.desjardins.com), the largest integrated cooperative financial group in Canada. The numbers paint an impressive picture: six million members, $144 billion in assets and the sixth largest financial institution of any kind in Canada. It is the largest private employer in Quebec and has 56% of all branches in the province–the rest are divided among the seven banks there.
Lucie Bouchard, vice president of alliances and partnerships for Desjardins Group's business markets executive division, said the cooperative's model has continued to build over its 100-year history.
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