SAN ANTONIO — SWBC has launched a local awareness campaign to overcome any confusion about its name by adopting the acronym SWBC, dropping the full name "Southwest Business Corporation and adding an inclusive slogan.

For years, SWBC said it struggled with name recognition in the San Antonio area. "We received feedback that the name Southwest Business Corporation limits the company to a regional area," said Chairman Charlie Amato. "SWBC actually does business in all 50 states," he said, adding that it also gave people the perception the company only does business with other businesses. SWBC has a full retail operation.

The new SWBC slogan is "We do that too."?,,? and it conveys the idea that the company offers many products and services to businesses, families, and individuals, including personal and business insurance, employee benefits, mortgages and investments. "SWBC is a one-stop shop for all of your financial services needs," said President Gary Dudley. "For example, you can get your mortgage and your homeowner's insurance with us and simplify the process."