DALLAS — TNB Card Services, the card processing arm of credit union-owned Town North Bank, has announced that another CU has moved its card processing to the CUSO.
The $197 million State Employees Credit Union of New Mexico made the switch, TNB said, citing the need to grow its credit card portfolio and enhance its pricing structure. With limited marketing options from its previous processor and the inability to offer risk-based pricing, State Employees CU was looking for a processing partner that could bring energy and marketing expertise to its program to fuel card growth, TNB said.
"Unfortunately, our card program became flat, so we made the decision to invest in it, which meant changing card processors," said Harold Dixon, CEO of the $200 million credit union. "We looked at a number of processors, and TNB stood out because of its credit card expertise and credit union ownership."
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
