RIDGECREST, Calif. — For AltaOne Federal Credit Union a question mark helped get area residents buzzing.
Launching a campaign built around mystery that generated curiosity and suspense, the credit union strategically placed two, six-foot red question mark shaped statues within several community locations in a three-mile radius of the member service center. Locations included restaurants, grocery stores and the Bakersfield Condors hockey game.
"The goal we hoped to achieve with the statue placements was to create a sense of curiosity and interest in what was coming to the area," said AltaOne Vice President of Marketing Wendy Cleveland. "We definitely got what we were looking for–people had a real interest and fascination with the concept."
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
