Search
 

Forrester Probes Reasons for Sluggish Alert Adoption

Forrester Research said consumer adoption of account-based alerts has increased in the three years the think firm has been tracking the issue, but still only 24% of online consumers get any kind of alert from their financial provider, and almost all of those are by e-mail.

By Staff Writer | Updated on March 04, 2008

CAMBRIDGE, Mass. — Forrester Research said consumer adoption of account-based alerts has increased in the three years the think firm has been tracking the issue, but still only 24% of online consumers get any kind of alert from their financial provider, and almost all of those are by e-mail. To move that needle, Forrester advised, credit unions and banks need to make alerts a value add, by providing insights and information beyond what the consumer already can get online.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2025 ALM Global, LLC. All Rights Reserved.