WASHINGTON — In a high-level collaboration, top industry groups including CUNA, state leagues and the National Credit Union Foundation will unveil at the upcoming GAC conference a new branding framework and nationwide campaign to promote and coordinate "more vigorously than ever" low-income initiatives, outreach and charity projects.
The "Real Deal" framework, encompassing a broad spectrum of already existing outreach initiatives ranging from REAL Solutions to BizKids financial literacy and payday relief to Children's Miracle Network, has been in the works for more than a year.
It is a direct outgrowth of state league efforts led by the American Association of Credit Union Leagues to confront more forcefully political challenges, both state and federal, to the CU public service mission not only on basic charitable giving but on aid to the low income and underserved.
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"Real Deal," which will have its own logo and staff liaison within CUNA and AACUL to coordinate project results, will be formally explained and detailed during CUNA"s GAC conference March 2-6 at the Washington Convention Center. AACUL will have a "Real Deal" booth at the conference and a special breakout session is set for March 4 with a lineup of CUNA/AACUL staffers and CEOs from big and small CUs explaining the framework idea and reviewing local initiatives.
The session will discuss how "successful strategies for future member growth and advocacy" can be broadcast in a more coordinated basis, said CUNA. Moderator will be Lois Kitsch, REAL Solutions National Program Director for NCUF.
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