PASADENA, Calif. — The California and Nevada Credit Union leagues' four-year-old advocacy effort will launch a new print campaign Monday, CEO Bill Cheney told HRD Network Annual Conference attendees today.
The ads will feature personal stories from four natural credit union members, which the league solicited from its member credit unions. The ads will run in local newspapers, regional issues of national magazines like Newsweek and Sports Illustrated, and high-traffic websites like CNN.com and AOL.com.
Cheney said the campaign hopes to appeal to more non-members and a younger demographic than in the past, with the personal stories bringing an easily understandable, human aspect to explaining the credit union difference.
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Citing banker attacks against Utah credit unions that ultimately threaten the entire industry, Cheney voiced support for a nation-wide advocacy campaign, led by national trade group CUNA, which he said is beginning to take shape in ad hoc committees.
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