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Gen Y Membership Increases 12% Behind Fairfax YouTube Contest

FAIRFAX, Va. -- What started out as a campaign by Fairfax County Federal Credit Union to promote a checking account aimed at Generation Y has turned into a new way to reach the 18 to 30-year olds, many of which are heavy text message users and are quick to pass...

By Michelle A. Samaad | Updated on February 21, 2008

FAIRFAX, Va. — What started out as a campaign by Fairfax County Federal Credit Union to promote a checking account aimed at Generation Y has turned into a new way to reach the 18 to 30-year olds, many of which are heavy text message users and are quick to pass along information on good deals.

Last October, the $237 million Fairfax launched its Gen Y Extreme Checking Account. To create interest, the credit union ran a contest to create a 30-second video to run on YouTube.com touting the benefits of the account. Five finalists made the cut. More than 1,200 people text messaged in their vote for the winning video–an animated cartoon featuring “FairfaxMan.” County FCU

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