FAIRFAX, Va. — What started out as a campaign by Fairfax County Federal Credit Union to promote a checking account aimed at Generation Y has turned into a new way to reach the 18 to 30-year olds, many of which are heavy text message users and are quick to pass along information on good deals.
Last October, the $237 million Fairfax launched its Gen Y Extreme Checking Account. To create interest, the credit union ran a contest to create a 30-second video to run on YouTube.com touting the benefits of the account. Five finalists made the cut. More than 1,200 people text messaged in their vote for the winning video–an animated cartoon featuring "FairfaxMan." County FCU
Fairfax said it was able to increase its Gen Y demographic by 12% as a result of the promotion. Facebook ads supporting the contest generated 362,000 impressions per day at a cost of $1.67 per click. The credit union is currently in the process of rolling out a similar contest on YouTube in March focusing on the Hispanic market with commercials submitted in Spanish and advertised on My Space en Espa??ol.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
