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Xerox FCU Announces New Name and Brand Overhaul

EL SEGUNDO, Calif. -- The $770 million Xerox Federal Credit Union announced today it will publicly launch a new name and brand, Xceed Financial Credit Union, on March 31.

By Heather Anderson | Updated on February 19, 2008

EL SEGUNDO, Calif. — The $770 million Xerox Federal Credit Union announced today it will publicly launch a new name and brand, Xceed Financial Credit Union, on March 31. The new brand is the result of about nine months of consultancy, research, testing and meetings with Xerox and other major SEGs.

The prominence of the letter X in the new name and logo honors the credit union’s close relationship with its original sponsor, still the employer of record for credit union employees.

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