DULUTH, Ga. — Credit union advocacy/awareness campaigns are getting an early jumpstart for 2008 with two state leagues, Georgia Credit Union Affiliates and the Illinois Credit Union League, unveiling separate TV ad campaigns this week with the Georgia venture highlighted by country singing star LeAnn Rimes.

“We felt having a celebrity with the caliber and quality of LeAnn Rimes helps our credit unions reach the more youthful Generation X market,” explained Anita Paul, director of communications at GCUA.

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