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First BizKid$ Airing Gets Wide PBS Penetration

The credit union-sponsored BizKid$ TV show finally went "live" with no less than 279 stations in 43 states signed up to air the pre-taped financial literacy telecast during its first week of national broadcasts in January.

By Jim Rubenstein | Updated on January 15, 2008

FEDERAL WAY, Wash. — The credit union-sponsored BizKid$ TV show finally went “live” with no less than 279 stations in 43 states signed up to air the pre-taped financial literacy telecast during its first week of national broadcasts in January.

The rollout–representing 81% of potential stations in the Public Broadcasting System–was aired from Seattle to Buffalo. Staffers at the National Credit Union Foundation in Washington, D.C. and the Washington Credit Union League, the two key financial backers of the project, were elated that PBS participation was going far better than expected. The penetration included three of the top TV markets: Los Angeles, New York, and Chicago.

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