RICHARDSON, Texas — When Texans Credit Union's senior team and board strategize at planning sessions, one topic seems to always top the priority list: how to aggressively reach out to the membership segment that represents one-eighth of the financial institution's $2 billion in deposits.
To make that happen Texans completed the merger of OBS Financial Services, Inc. on Dec. 20, a registered investment advisory and asset management firm. Whitehouse, Ohio-based OBS serves 52 community banks and trust firms nationwide, providing them with trust, retail, and separately managed account services. Terms of the deal were not disclosed.
"One of the biggest focuses is going after that part of the business with members because it increases wallet share," said David Addison, president/CEO of $2 billion Texans. "Instead of being just a depository institution, we want to be able to offer our members more."
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