SEATTLE — Unless you're a rare exception, your credit union is probably not signing up new members at a brisk clip, even if you have a community charter.
While more and more credit unions have turned to such charters to unlock new markets, Frank Weber at Weber Marketing says casting a wider net doesn't always result in growth.
In mid-December Weber Marketing and the CEO Advisory Group released Credit Union Growth Strategies Study 2008. The report surveyed CEOs of 118 credit unions with assets ranging from $10 million to $2 billion. The research also looked at 5,300 reports from 2000 through 2006.
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